Apple & Record Companies Ready for Showdown

Since the launch of iTunes in 2003, there have been over a billion songs downloaded, music piracy is down, and Apple is the undisputed leader in digital downloads.

Now what? Well, the record companies are pressuring Apple (and others) to up the price. Can the market survive songs for more than .99? It's a magical number - It's not a dollar - it's ninety-nine cents. Don't believe it? How does $1.50 sound for a song? Sounds a lot more than ninety-nine cents, doesn't it? No? Who asked you?!