TV Show Multi-Pass

With the addition of The Daily Show with John Stewart to the iTunes store, Apple has introduced the "multi-pass". With it, you can purchase a month's worth of episodes (around 16) for $9.99. A pretty good deal if you want all the episodes. The savings is around $22 a month.

A sign of things to come? Possibly. Apple has resisted the subscription model for a long time. If the market share of their competitors is any indication (and it is), Apple may be right that most people want to own their music, and not rent it. With the multi-pass model, the user owns the content - they just pay less for committing to more up front.

This will be interesting to watch.