More Awards for Pixar Expected

The National Academy of Television Arts and Sciences (the fancy name for the group that awards Emmys) is going to announce a new category to award original video content that is designed specifically for devices like cellphones and iPods. It's quite interesting to see recognition of this new medium before there's really even a market or a lot of programs for it. With companies like Sony and Apple pushing it with devices like PSP and the video iPod, it seems the Emmys wanted to look cutting edge and be a leader.