Way2Poppy's Take

Watching the keynote now (yes, I know, a couple days later - I've been in Jury Duty).



Highlights:

iTunes
- 65 million iTunes accounts
- 8.5 songs
- 125,000 podcasts
- HDTV Shows - $2.99
- NBC is back (aww, that Hulu thing didn't work out? Shocking.)
- iTunes 8
--- Grid view (I've used it a little, don't like it so far)
--- Genius (Signed up for it, haven't used it yet, be ready for a future post)

iPod
- iPod has a 73.4% market share of all audio players
- Over 5000 iPod accessories
- 90% of all US cars offer iPod integration
- Apple has sold over 160 million iPods since 2004.
- New 120 GB iPod classic (no 80GB or 160GB)
- New iPod Nano
-- Thinnest iPod ever made
-- Oval shape
-- Aluminum
-- Glass
-- Enhanced user interface (hold center button down for contextual menu)
-- Accelerometer (shake to shuffle - very cool)
-- Genius list creation
-- Voice recorder built-in
-- 24 hour music/4 hour video battery life
-- "Green" iPod (Mercury, PVC, Arsenic, BFR free)
-- nano-chromatic colors (silver, black, purple, green, pink, blue, yellow, orange, red)
-- 4GB - $149; 16GB $199

New Accessories
- Arm band
- Headphones
-- Volume Controls
-- Next/Previous/Pause/Play
-- Microphone
-- $29
- In-ear Headphones
-- 2 drives - woofer/tweeter (very nice)
-- Same controls
-- $79

iPod Touch
- Thinner
- Stainless Steel Back
- Integrated Volume Controls
- Built-in speaker
- Genius playlist creation
- Built-in Nike+iPod
- 36 hours music/6 hours video
- "Green" iPod (Mercury, PVC, Arsenic, BFR free)
- "Funnest iPod Ever"
- 8 GB $229/16 GB $299/32 GB $399
- 2.1 software (free to 2.0 users; $9.95 for 1.0 users)

iTunes Applications Store
- 3,000 Applications (but no Vinoriffic yet)
- Users have downloaded over 100 million applications
- Only 60 days old

iPhone
- 2.1 update - fixes lots of bugs (fewer call drops, better battery life, faster iTunes sync - about f'ing time)
- Free to all iPhone owners
- Available 12 September 2008.

Special Guest
- Sold 16 Million albums
- #1 male artist in iTunes history
- Jack Johnson