Wine Journal for iPhone and iPod Touch

Wednesday, September 05, 2007

iPhone Price Cut

We can certainly debate what it means. Is it that Apple is not selling them as they hoped or as some have suggested that Apple wants in the mobile phone business in a big way and are willing to do the unthinkable (for Apple) and discount their product.

I actually don't care (too much). I love my iPhone and knew while standing in line for 6 hours that I was taking a risk. The same is true with any technology that you buy early.

There are three things that make this particularly frustrating for us reasonable early Apple adopters:

1. Apple doesn't discount. Ever. Well, okay, once a year the day after Thanksgiving, but never like this. A 5%-10% discount maybe, but 30%?

2. Timing. We Apple fans know that within 6-10 months Apple will release new hardware with more features at the same price. In this instance, the same exact product is getting a price reduction instead of the same price for an upgraded product. And this is happening after 2 months? If Apple had released a new 16GB iPhone at $599 and discounted the 8GB to $399 this wouldn't sting so bad. And get ready, there will be a 16GB iPhone in the very near future.

3. Visibilty. When Sony lowers the price on some Blu-Ray player or other electronic item, it's not plastered across the front page of every newspaper. So the people who bought the player earlier don't even know the pain of the lower price. Apple can't do anything nowadays without a bazillion people watching.

Regardless, it's the risk you take with technology. Would I like to see Apple offer something for us loyal early adopters? Sure - who wouldn't. Will I be all pissy and whiny like many out there and threaten to stop buying Apple products? Hell no.

If you purchased your iPhone within the last 14 days from Apple or 30 days from AT&T, you can return it to the store for a credit. If you waited in line for 6 hours and are now pissed that it's cheaper, suck it up and get a life.

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